MARKETING

PORTFOLIO

Los Angeles, California

Hello I'm Lainey, I am an incoming senior majoring in Communications at USC! I was born and raised in Scottsdale, Arizona. I have always been very passionate about the arts and creative environments and am very interested in the intersection with media. I’d describe myself as quirky, hard working, and very type A, always looking for ways to bring new ideas to the table and lead with curiosity.

I am eager to begin my career in an environment where I can learn quickly, work hard, and contribute meaningfully from day one. I value on-the-job experience, collaboration, and the opportunity to prove my work ethic by going above and beyond in any role I take on.

As a Meta Certified Digital Marketing Associate, I bring an added perspective on digital strategy, campaign deliverables, lead generation, engagement, and content performance. I am excited to carry what I have learned into the next chapter of my career and continue growing through new challenges, teams, and opportunities.

Education

(BA) Annenberg School of Communication

Associates of Communication

Work Experience

Content and social media intern for Kaomi Sleeps, supporting digital storytelling, social media growth, product development, and weekly content deliverables for a brand account with 130K followers.

Responsibilities:

•    Social Media Management
•    Content Creation
•    B-Roll Organization
•    Video Editing
•    Weekly Deliverables
•    Product Development Support
•    Audience Engagement
•    Brand Storytelling

Social Media Marketing Intern

Social media ambassador for Scottsdale Community College, supporting campus event promotion, digital content creation, student engagement, and branded outreach across official college social media platforms.

Responsibilities:

•    Social Media
•    Content Creation
•    Campus Event Promotion
•    Digital Design
•    Instagram Content
•    Facebook Content
•    Student Engagement
•    Brand Outreach
•    Audience Growth
•    Media Idea Boards

Social Media Ambassador

Summer Intern

Summer intern for bestselling author Adriana Trigiani, supporting social media, content creation, audience engagement, podcast promotion, and personal brand initiatives in New York City.

Responsibilities:

•    Social Media 
•    Community Management
•    Podcast Editing
•    TikTok Content
•    Threads Launch 
•    Brand Support
•    Audience Engagement
•    Book Promotion 
  

Events Intern and Volunteer Coordinator

Events intern and volunteer coordinator for Scottsdale Arts, supporting volunteer recruitment, event coordination, digital marketing, activity audits, and post-event reporting for the annual Canal Convergence event.

Responsibilities:

•    Volunteer Coordination
•    Volunteer Recruitment
•    Event Scheduling
•    Event Management
•    Digital Marketing
•    Social Media Graphics
•    Promotional Content
•    Activity Audits
•    Wrap-Up Reports
•    Event Evaluation

Skills

Time Management

Clear Written and Verbal Communication

Video Editing

Problem Solving

Adaptability

Microsoft Office

Leadership

Adobe Creative Cloud

Collaborative

Artificial Intelligence

Select Works

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